Background

Higher education institutions are facing increased pressure to improve efficiency, enrollment outcomes, and application engagement in and increasingly competitive market. In enrollment, there is a decline in enrollment outcomes, demographic shift, staffing shortages, and growing expectations for quick-decision making. This has led many colleges and universities to explore different solutions, specifically in technology. Artificial intelligence (AI) has increased in emergence through different fields, offering tools capable of automation in communication, enrollment trends, screening applications and supporting admissions in decision making.